At Nir-Yu, we believe talent is your greatest strategic asset, not just an expense line. Traditional outsourcing is broken.
We champion a new paradigm: REMOTE Intelligence™, built on the pillars of finding the right People, aligning them with your Purpose, and driving sustainable Profit through integrated, high-performing teams.
We’re dedicated to helping ambitious companies overcome limitations and achieve global competitiveness by strategically leveraging talent across the Americas.
Our services are the result of 20+ years of experience.
The Remote Team Failure That Changed Everything
I’ve never written a resume in my life. Not because I’m arrogant, but because I was always too busy building businesses to work for someone else.
My name is Luis Derechin, and like many of you reading this, I learned about remote team building the hard way.
The Crisis That Started It All
Picture this: 2001. I’m running JackBe, the first Mexican tech startup to get U.S. venture funding. We’re burning through cash faster than a Silicon Valley party, trying to compete with giants who have 10x our budget.
My co-founder Jacob and I faced a brutal choice: hire expensive U.S. developers and run out of money in 6 months, or figure out another way.
That’s when we made the decision that would change everything.
What We Discovered by Accident
We started hiring remote employees back in Mexico—not because we read some business book about “global talent,” but because we were desperate. We needed our dollars to stretch, and we needed brilliant engineers who could build core product features, not just handle support tickets.
Everyone told us we were crazy. “You can’t build your core technology with remote teams,” they said. “The communication will break down. The quality will suffer.”
They were wrong.
Our Mexico-based developers matched our U.S. team. They worked in the same time zones, understood our urgency, and delivered code that helped us compete with companies 100x our size.
The Framework That Emerged
That desperate experiment became REMOTE Intelligence™—the systematic approach to building remote teams that actually integrate with your business instead of becoming another management headache.
JackBe was acquired years later, but the real breakthrough was realizing we’d accidentally solved the problem that destroys most companies: how to hire remote employees who become true extensions of your team, not just cheaper labor.
Why This Matters to You
At Nir-Yu, we don’t just help you hire remote staff—we help you avoid the expensive mistakes that catch 73% of companies. Because I’ve been where you are: needing to scale fast, knowing remote talent is the answer, but terrified of getting burned.
Just listen to our clients
Global companies rely on us to expand their operations and ensure compliance across borders.
